Alternate Fuel Rental Vehicles essays

Alternate Fuel Rental Vehicles essays In the small geographic area of Greece, and the Greek Isles, Lotus Car Rental is an established company headquartered in Athens, Greece. The company has numerous offices throughout out the islands, and is positioned to serve the tourists which come to view the historic cradle of western civilization. The company has earned an excellent reputation in the Greek tourism industry, serving the population for over 30 years of experience. LOTUS provides a wide selection of rental vehicles for hire in Greece from 1000cc to 2000 cc. (lotuscarcompany.gr, online) their vehicles include luxury cars, 9 seat mini-buses and convertibles. The company lives by a commitment to provide a rental service in Greece of the highest standards, which has resulted in gaining a large number of repeat customers who have become accustomed to our total reliability. The successful introduction of hybrid and other alternate fuel vehicles in the marketplace presents a unique opportunity for the company. Because of the limited travel area which the typical tourist travels while in Greece, and the extended cruising range of hybrid gas-electric vehicles, such as the Toyota Prius or Honda Insight, which attain approximately 50 miles to the gallon of gas, Hybrid vehicles could be a profitable addition to the Lotus car inventory. According to Bak (2000) the high gasoline prices and higher petrol taxes fuel in Europe are creating a consumer backlash against the oil companies. Consumers are looking for ways to spend less on their gasoline purchases. As a result, the timing for gas - electric hybrid vehicles couldn't be better. These vehicles are a solution for the long lines at the gasoline pumps. The vehicles are also a focus for additional consumer attention due to rising petrol prices. The Insight supplements its 1-liter, 3-cylinder engine with an electric-motor assist during peak power demand to lowe...